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ASICS is based on an old Latin phrase: "Anima
Sana In Corpore Sano" (a sound mind in a sound body), and is now
the fifth largest brand in the sports shoe market worldwide; the
company also has subsidiaries all over the world. ASICS UK is a
top flight sports apparel distributor to retail outlets, sports
oriented businesses as well as fashion outlets.
The Warrington based company, with a strong
team of 54 employees, recently achieved ISO9001:2000. Asked why
they had embarked on this course of action, Marketing Manager Michelle
Stubbings cited the twin goals of growing the business and improving
the company's all round efficiency. Had they achieved these goals?
The answer was yes, and more so she added, because they had received
excellent support from IMSM in achieving this certification.
www.asics.co.uk
15/06/06
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