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IMSM Ltd, Wiltshire
01793 296704
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IMSM Ltd, Wiltshire
01793 296704

GDPR, Privacy, and Cookie Policy

This privacy policy sets out how IMSM uses and protects any information you are given when you use this website.

IMSM is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will be used in accordance with this privacy statement.

IMSM may change this policy from time to time by updating this page. You should check this page to ensure you are happy with any changes.

Customer data of those who have made a purchase, opted into marketing messages, requested additional information/quotes, or signed up for a loyalty programme of some kind will be subject to Google’s customer data policy which applies to enhanced conversions. This allows IMSM to collect information to enhance performance. To find and control your experience with Google, follow this link.

If you have any questions or concerns regarding our GDPR policy, you can contact marketing@imsm.com.

In addition to the above, we automatically collect anonymous data about your visit to our website through cookies; please see our cookies policy below for more information. This does not fall within the remit of GDPR, but it is very important.

We use Google Signals, which is a feature of Google Analytics. Google Signals can associate the visitation information it collects from our site and/or apps with Google information from accounts of signed-in users who have consented to this association for advertising personalisation. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google and is used to provide aggregated and anonymised insights into your users’ cross-device behaviours.

To access and/or delete the data collected on your behalf by Google, you can do so via this link.

  • We use cookies to enhance your experience on our website.
    ** Please note that this privacy policy is subject to change from time to time, so we recommend checking our policies regularly.

 

What We Collect

We may collect the following information:

  • Name and job title
  • Contact information, including email address
  • Demographic information such as postcode, preferences, and interests
  • Other information relevant to customer surveys and/or offers

 

What We Do With the Information We Collect

We require this information to understand your needs and provide you with a better service, in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send promotional emails about new products, special offers, or other information which we think you may find interesting using the email address you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax, or mail. We may use the information to customise the website according to your interests

 

GDPR Policy

We take data protection very seriously, and as such, we like to ensure we protect your data as if it was our own data.

We have reviewed our data collection and retention policy in line with the General Data Protection Act (GDPR) and have created this section to give you an overview of our policy.

If you are a supplier’s customer, we will have your data stored in several other places for invoicing, paying bills, and delivering projects. This page relates specifically to the marketing data collected via this website or our marketing events. Please don’t hesitate to get in touch with marketing@imsm.com if you need any further information.

 

Marketing and Communications

We may use your personal information to send you marketing communications about our services, offers, and updates that we believe may be of interest to you.

Our lawful basis for processing your personal data for marketing purposes is either:

  • Your consent, where you have opted in to receive marketing communications from us; or
  • Our legitimate interests, where we have an existing relationship with you and it is reasonable to do so (for example, if you are an existing customer or have requested a quote)

You can withdraw your consent or object to receiving marketing communications at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at marketing@imsm.com.

We will always respect your preferences and ensure your data is handled securely and in line with data protection laws.

 

Information Collected

We collect personal data from visitors to the website through the use of online forms, the contact us page, and models. We collect your details when you email us with an enquiry. We may have also collected your details when we met you at an event, or you attended one of our training sessions.

When you submit your data to us, either through the website, by email, or in person, this is collected by HubSpot, our customer relationships management system (CRM) and is used by us in a variety of ways, specifically:

  • Providing information about products and services
  • Providing and personalising our services
  • Dealing with your enquiries and requests
  • Administering membership of our newsletter

We aim to ensure that it is perfectly clear what you are opting into and that you will have given us full consent to use your data.

We do not pass on our data to any third party. If you have attended a workshop, downloaded a content offer, or are asked to subscribe to our newsletter, we collect your name and email address and use this to send out news and information from IMSM. You can unsubscribe from our mailing list by contacting marketing@imsm.com.

 

Where Your Data is Stored

HubSpot is our CRM system and collects and stores your data. In this instance, HubSpot is the data processor, and IMSM is the data controller.

HubSpot is a cloud-based provider with a significant European customer base and an impressive commitment to GDPR.

 

Disclosure, Opt-Out, and Deletion of Your Data

Disclosures
We will not share your data with third parties unless we are obliged to disclose data by law, if the disclosure is necessary for purposes of national security, taxation, and criminal investigation, or if we have your consent.

Want more information?
You have the right to see the data we have collected about you. If you have any requests concerning your personal information or any queries regarding these practices, please contact marketing@imsm.com.

Opt-out
If you would like to opt out of receiving marketing emails or newsletter communication from us. If you would like to change the media we use to contact you, for example, from email to post, please get in touch with marketing@imsm.com.

Data retention and deletion
Our policy is to retain data for two years; if we have not had any contact with you for over two years, we will delete our records of your information from our database. If you would like your data removed sooner, please get in touch with marketing@imsm.com.

 

Data Capture Information

We will send you information according to the preferences you submitted via our online forms. If you would like to change these preferences at any point, please get in touch with marketing@imsm.com.

 

Other Websites

Our website may contain links to other websites outside our control and not covered by this policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

 

Google Analytics

We use Google Analytics (GA) to capture our user’s journey, including information such as the average time spent on our website and what content our users find interesting. We do not obtain any personal information through the use of Google Analytics.

If you have any questions or require any clarification on how we use Google Analytics, please get in touch with marketing@imsm.com.

 

Cookies

Accept, reject, track – what happens?

If you were given a choice when you entered our site whether to accept or decline cookies and failed to select one of the options, by continuing to use the site, you agree to our use of cookies.

If you decline cookies, we switch off all cookies except for the functional cookies that are essential for the site to run (including a cookie which tells us that you have made this choice).

You can block all cookies (including functional cookies) by activating the setting on your browser that allows you to refuse the setting of cookies. However, if you do this, you may not be able to access some parts of our site. You can find more information about enabling and disabling cookies here.

 

Cookies Used on Our Site

Here’s the full breakdown of cookies used:

Google Tracking Cookie (_gclxxxx)
Enables conversion tracking.

Google Tag Manager (_dc_gtm_UA-xxxxxxxx)
Loads scripts and code onto the page. Without it, other scripts may not function correctly.

OneTrust (OptanonAlertBoxClosed; OptanonConsent)
Stores information about cookie categories and consent state. Prevents repeat display of the cookie banner.

New Relic (JSESSIONID)
Provides monitoring and performance of web and mobile apps.

Microsoft (MUID)
Owned by Bing. Used for advertising.

Microsoft Bing Ads (_uetvid)
Tracks ads and allows remarketing.

Google Analytics (_gat_UA-60962820-1, _gid, _ga)

  • Count and track pageviews

  • Throttle request rate

  • Distinguish users

HubSpot (__hssrc, __hstc, hubspotutk, __hssc, messagesUtk)
Tracks visitor identity, sessions, and browser info.

Cloudflare (__cfduid, cf_use_ob)
Used for security and performance, including identifying trusted traffic.

Google Tag Manager (_gcl_au)
Used for “Conversion Linker” functionality.

Lucky Orange (_lo_v, _lo_uid, __lotl)
Tracks visits, landing pages, and user sessions.

Stackpath (spcsrf, UTGv2, SPSI, sp_lit, SPSE, sbtsck, SPC, adOtr, PRLST)
Used for CSRF protection, spam detection, and session integrity.

Imaginatik (__ctmid)
Used for call tracking.

YouTube (CONSENT, PREF, VISITOR_INFO1_LIVE, LOGIN_INFO, YSC, SID, SSID, APISID, __Secure-3PSID, __Secure-3PAPISID, HSID, SIDCC, __Secure-3PSIDCC, ANID, IDE, 1P_JAR, NID)
Used for tracking user behaviour and enhancing video experience.

Lead Forensics (lfuuid)
Tracks visitor behaviour anonymously unless user self-identifies.

LinkedIn (UserMatchHistory, lang, bcookie, lissc, lidc, AnalyticsSyncHistory)

  • Syncs LinkedIn Ads

  • Stores language preferences

  • Detects abuse

  • Ensures correct SameSite attribution

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