We recently worked with video production company Life Media UK to create a series of case study videos to support our marketing strategy.
We spoke with Sunjay Singh of Life Media UK about the creation process behind the videos and his experience of working with our team.
“Working with IMSM was a great experience, and they’ve got some real advocates amongst their clients. Our job was to bring these testimonials to the fore and use them to attract more clients into the IMSM family”.
Life Media UK understood that it required their team to focus on two elements of the sales funnel; demand generation and lead generation in order to market a B2B service like ISO certification.
Video testimonials must highlight the benefits of ISO certification across different industries and business sizes, and how important it can be for business practices. We also needed to ensure that video testimonials engaged viewers with IMSM, to understand our path with each client through their ISO journey.
Both elements required Life Media UK to capture people who were right at the beginning of the ISO process, so they could present IMSM’s services as the perfect solution to a client’s business needs.
Life Media UK said, “We achieved these objectives by creating aspirational video content, which built a level of understanding behind each ISO standard, giving clear context and telling emotive real-life stories”.
Life Media UK worked closely with our team and clients to create case study videos that achieved demand and lead generation by positioning our clients as the heroes in the story and celebrating their success.
This case study video with our client JDT Utilities explains how ISO 14001 certification demonstrates how sustainability matters to them as a business and shines a light on the steps they are taking to further their green credentials. JDT Utilities were delighted with our support on their path to ISO certification, and had plenty of great things to say about their experience:
Life Media UK’s passion for creating case study videos allowed us to highlight the satisfaction IMSM offers its clients while having their experience resonate with viewers.
This case study video with IMSM client Fred Pope Engineering Services explained how the team achieved ISO 9001 thanks to our expert guidance, and how it’s helped them to grow as a business:
We appreciate that our clients are always on board with case study video projects. This shows a massive testament to the service IMSM provides and proves the brand advocacy the team can engender in their clients.
